PapayaMobile and Tapjoy Announce Partnership to Deliver New Social Marketplace for Mobile App Developers

16 Nov, 2011

Ryan J. Ha
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PapayaMobile (www.papayamobile.com), the leading mobile social gaming network with over 35 million users, and Tapjoy (www.tapjoy.com), a value exchange mobile ad network, have jointly announced an exclusive partnership to use the power of Papaya’s social community and Tapjoy’s in-app marketplace to create a Social Marketplace for Android app developers. The Social Marketplace will enable players to discover new mobile games based on the popularity of those games within the Papaya social network. By delivering recommendations based on which games a user’s friends are playing, the Social Marketplace will enable consumers to see more relevant and targeted ads, while developers will benefit from enhanced engagement and increased monetization of their apps.

The joint offering will be available to developers by the end of the year. Developers who wish to take advantage of the new Social Marketplace will be able to do so by simply integrating both the Papaya Social SDK and Tapjoy’s Publisher SDK into their apps. The Social Marketplace will suggest games based on their popularity among Papaya friends, as calculated using anonymous data in order to respect player privacy.

“Our entire business is built around delivering as much value to consumers as possible, and clearly there’s considerable value in helping them discover new games based on what their friends are playing,” said Mihir Shah, President and CEO of Tapjoy.

“PapayaMobile’s social network has the scale and reach, particularly across the U.S. and China, to help make our ads further targeted and more engaging for users.”

“Tapjoy is the industry leader when it comes to ad networks that deliver proven, effective distribution and monetization,” said Si Shen, CEO and Co-Founder of PapayaMobile. “By teaming with Tapjoy for a Social Marketplace, we’ll be able to offer game developers the very best advertising solution.”

Publishers, advertisers and developers interested in adopting the Social Marketplace should visithttp://papayamobile.com andhttp://tapjoy.com for more information and to sign up.
- About PapayaMobile
  
  Founded in 2008 by CEO Si Shen and CTO QianWenjie, PapayaMobile provides both tools for game developers and content for players on its growing social mobile network of over 35 million users worldwide. With headquarters in Beijing and offices in San Francisco and London, PapayaMobile offers developers a fast and easy way to reach millions of users across the globe and improve their return on investment for Android and iOS game development. Players can participate in high quality social mobile gaming experiences with rich community interaction across Papaya’s rapidly growing network of hosted games.http://papayamobile.com/developer
- About Tapjoy
  
  Tapjoy is a value exchange mobile ad network whose unique Mobile Value Exchange™ model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy helps unlock mobile joy by empowering more than 280 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, London and Tokyo. For more information, please visitwww.tapjoy.com.
And the winner is...

24 Nov, 2011

Ryan J. Ha
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PAPAYAMOBILE!!!

Papaya is proud to announce that we have won the prestige Mobile Entertainment Award for Best Games Service Provider 2011.

From a judging panel of over 400 industry executives, Papaya was chosen and that brings us great joy, to say the least.

Thank you all for voting Papaya number one!

For full coverage and the complete list of winners, please check out the Mobile Entertainment Awards 2011 website.
Papaya to Attend Apps World 2011

21 Nov, 2011

Ryan J. Ha
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Papaya will attend the two day Apps World event on November 29th and 30th in Olympia, London.

Apps World is Europe's leading multiplatform event with an anticipated 5000+ participants representing countries from all over the world.

Here Papaya plans to broaden industry knowledge as well as learn of mobile application development, device and operator app strategies, the evolution of the TV app store, the impact of cloud computing in the industry, interoperability, monetizing strategies for apps, and how to develop apps as part of a marketing strategy.

The event is completely free so if any of this interests you are more than welcome to come. You can register here.

And for more info, check out the Apps World 2011 website.
Social SDK 1.76 Released!

07 Nov, 2011

Ryan J. Ha
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The Papaya Social SDK 1.76 has been released. Developers can now download both the English and Chinese versions from the developer website.

What's new?
- Supports APK re-packaging for identifying app stores
- Added API to visit the Game Dashboard while inside games (This page includes all leaderboards, achievements, and challenges for all users)
- Bug fix for payment callback
Download Now!
PapayaMobile at the Mobile Entertainment Awards

31 Oct, 2011

Ryan J. Ha
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Mobile Entertainment is hosting their annual ME Awards 2011 on November 23rd, and PapayaMobile is proud to be a finalist for the category "Best Games Service Provider"

Winners will be chosen by a panel of hundreds of ME contacts, and we hope to see ourselves taking home this prestigious award coming up in a couple of weeks at the Garden Hotel in London, England.

A list of all the finalist can be found here